Many companies spam through Instant Messaging, emails and SMSes or simply set up a digital portal or a corporate blog, for the sake of it. When such websites gets virtual cobwebs from lack of commitment and updates, it simply reflects the organisation’s waste of efforts and a blind pursuit to ride on the web 2.0/3.0 or whatever-that-comes-along-wave.
Which company do not know by now that the new media is a hugely potential channel to reach the consumer? With a certain amount of push within the organization, there is bound to be action taken to involve themselves in the web. But how much of this effort is efficient?
They fail to understand that the more connected the consumer is, the harder it is to reach him. With the proliferation of companies flocking to get themselves a .com or upload another commercial on Youtube, you must really damn well stand out and shine among the virtual clutter and grab ,specifically, your target audience’s attention. Televisions, newspapers, print, which are channels that are once considered highly cluttered, when compared to the internet, they are really not so cluttered anymore!
The internet has endless potential, but its still not magic. The key point is HARNESS, in which this case the web is simply a TOOL. The one who can take charge and make smart use of the tool will emerge the winner.
Filed under: Marketing, Media Channels, New Media | 1 Comment
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