It has been a couple of crazy weeks at work, apparent with my virtual hibernation. I have a few burning topics I’d love to write about, but for now, here’s just a quick post.
I have always liked MacDonald’s, after all, it tastes great on a micro-scale and according to Thomas Friedman, it prevents conflict on a macro-scale . Plus, for a global food chain its consistency in brand image is amazing, and look how far they have gone since they launched their first ad in the 1960s:
Ronald was originally blonde, had an EVM (aka Extra Value Meal) as headgear and a white cup for nose.
Ronald 2.0 – looking less like a scarecrow.
Friends who had traveled with me knows that I make it a point to visit MacDonald’s when I’m overseas, sort of to have a constant for comparison across foreign destinations. The pic above was taken during my holiday in Thailand, a sure visual proof of Mac’s extensive glocalisation efforts. Glocalisation takes on an even more interesting form in Japan, one of my favourite destinations. Here’s one of their adverts, where Ronald becomes Ronaldbella with much better make-up skills:
You can also find a male version of the ad as part of the campaign if you do a quick search on YouTube.
And lastly, also from Japan, a highly annoying viral ad which I find myself strangely addicted to. Watch it if you are willing to spare 5 mins of your youth.
この広告の「ララル」を話したマクドナールさんは、MSNのEmoticon になる。すごいね。。。
Filed under: Advertising, Branding, People, TVC, Weird, YouTube, funny | Leave a Comment
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