Archive for the 'Branding' Category
It has been a couple of crazy weeks at work, apparent with my virtual hibernation. I have a few burning topics I’d love to write about, but for now, here’s just a quick post.
I have always liked MacDonald’s, after all, it tastes great on a micro-scale and according to Thomas Friedman, it prevents conflict on [...]
Filed under: Advertising, Branding, People, TVC, Weird, YouTube, funny | Leave a Comment
About 5 years ago when the term ‘Metrosexual’ gained in popularity, we saw an almost immediate race by marketeers to target this particular group of effeminate males, which was and may still is, an increasingly profitable segment especially in the personal care category. ‘Feminine’ products like moisturisers, haircare and even cosmetics, are marketed with a [...]
Filed under: Advertising, Branding, Ideas, Market research, Marketing, New Products, Thoughts | Leave a Comment
“The ad achieved a 70% level of awareness in Asia.”
How can this statement be meaningful or helpful in evaluating the success of your campaign? I started thinking about research benchmarks this week. I’m not too sure if there’s a term that refers to that, but oh well.
Research benchmarks would refer to statistics/numbers that reflect [...]
Filed under: Branding, Marketing, Media, Thoughts | Leave a Comment
Something caught my eye today, in fact, it demanded attention more than just from my eyes.
That something was an outdoor ad for Hugo Boss’ new fragrance for men.
You see, being a consumer in the attention economy, I have been numbed by the huge clutter of outdoor print ads where bold captions and images of [...]
Filed under: Branding, Marketing, Outdoor Advertising | 2 Comments
I may be a little late in this, however the idea is pretty new to me.
And no, I’m not refering to those parasitic advertisements that hijack Websites.
Parasite Advertising is coined by mleak from flickr, where corporate and brand logos are painted on live insects and before releasing them back into the wild.
Pepsi
Adidas
FedEx
Nike
I’m not too sure [...]
Filed under: Branding, Ideas, Marketing, Weird | 2 Comments
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The lightbulb on the billboard lights up when pedestrians walk underneath it. By BBDO, London.
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A ground level billboard which passers-by can walk or run on the enclosed treadmill. For every kilometer run, Nike will donate a certain amount to UNICEF. By BBDO, Argentina.
(This is in line with the Nike10K run held in Buenos Aires, Argentina. [...]
Filed under: Branding, Interactive, Marketing, Media Channels, Web2.0 | 2 Comments
A little on skeptism
The internet is a funny thing. With heaps of information and knowledge that is accessible, rising levels of accompanying skeptism are challenging the purpose of marketing and branding. For more arguments on that, see nologo . As a marketing student it’s rather disturbing, or should I say, sad, to see something like that. The existence [...]
Filed under: Branding, Marketing, School | 1 Comment
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