Archive for the 'Market research' Category
About 5 years ago when the term ‘Metrosexual’ gained in popularity, we saw an almost immediate race by marketeers to target this particular group of effeminate males, which was and may still is, an increasingly profitable segment especially in the personal care category. ‘Feminine’ products like moisturisers, haircare and even cosmetics, are marketed with a [...]
Filed under: Advertising, Branding, Ideas, Market research, Marketing, New Products, Thoughts | Leave a Comment
Basic Essentials
05Aug08
Someone at work told me that if I were to ever feel lost or overwhelmed with the amount of information I have, I should always turn to my basics.
Plodding along the steep learning curve of being constantly exposed to new analysis tools and getting bogged down by ‘important and neccessary’ administrative/procedural work, I realise being [...]
Filed under: Market research, Thoughts | Leave a Comment
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