Archive for the 'Marketing' Category
About 5 years ago when the term ‘Metrosexual’ gained in popularity, we saw an almost immediate race by marketeers to target this particular group of effeminate males, which was and may still is, an increasingly profitable segment especially in the personal care category. ‘Feminine’ products like moisturisers, haircare and even cosmetics, are marketed with a [...]
Filed under: Advertising, Branding, Ideas, Market research, Marketing, New Products, Thoughts | Leave a Comment
“The ad achieved a 70% level of awareness in Asia.”
How can this statement be meaningful or helpful in evaluating the success of your campaign? I started thinking about research benchmarks this week. I’m not too sure if there’s a term that refers to that, but oh well.
Research benchmarks would refer to statistics/numbers that reflect [...]
Filed under: Branding, Marketing, Media, Thoughts | Leave a Comment
Something caught my eye today, in fact, it demanded attention more than just from my eyes.
That something was an outdoor ad for Hugo Boss’ new fragrance for men.
You see, being a consumer in the attention economy, I have been numbed by the huge clutter of outdoor print ads where bold captions and images of [...]
Filed under: Branding, Marketing, Outdoor Advertising | 2 Comments
I may be a little late in this, however the idea is pretty new to me.
And no, I’m not refering to those parasitic advertisements that hijack Websites.
Parasite Advertising is coined by mleak from flickr, where corporate and brand logos are painted on live insects and before releasing them back into the wild.
Pepsi
Adidas
FedEx
Nike
I’m not too sure [...]
Filed under: Branding, Ideas, Marketing, Weird | 2 Comments
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The lightbulb on the billboard lights up when pedestrians walk underneath it. By BBDO, London.
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A ground level billboard which passers-by can walk or run on the enclosed treadmill. For every kilometer run, Nike will donate a certain amount to UNICEF. By BBDO, Argentina.
(This is in line with the Nike10K run held in Buenos Aires, Argentina. [...]
Filed under: Branding, Interactive, Marketing, Media Channels, Web2.0 | 2 Comments
Many companies spam through Instant Messaging, emails and SMSes or simply set up a digital portal or a corporate blog, for the sake of it. When such websites gets virtual cobwebs from lack of commitment and updates, it simply reflects the organisation’s waste of efforts and a blind pursuit to ride on the web 2.0/3.0 [...]
Filed under: Marketing, Media Channels, New Media | 1 Comment
Whatever, babeeeyy.
The proliferation of the ads for the brands “Anything” and “Whatever” left me stunned and perplexed. For the benefit of the confused, they are new brands for a range of canned drinks of which are all packaged in a generic can design that doesn’t tell you what’s in it. ’Anything’ drinks are carbonated and ‘Whatever’ [...]
Filed under: Marketing, New Products, TVC | 1 Comment
The efficacy TVCs cannot deliver
With a strong and distinctive advertising message, TVCs are very useful in providing a truly integrated communications to consumers, and as tool to move towards a strong branding in the long run. However, for most of the time, they are highly cluttered, requires commitments of large amount of resources and very often irrelevant to the [...]
Filed under: Broadcast Media, Marketing, Media Channels, New Media, TVC | Leave a Comment
A little on skeptism
The internet is a funny thing. With heaps of information and knowledge that is accessible, rising levels of accompanying skeptism are challenging the purpose of marketing and branding. For more arguments on that, see nologo . As a marketing student it’s rather disturbing, or should I say, sad, to see something like that. The existence [...]
Filed under: Branding, Marketing, School | 1 Comment
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