Interactivity in Outdoor Advertising

27Sep07

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The lightbulb on the billboard lights up when pedestrians walk underneath it. By BBDO, London.

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A ground level billboard which passers-by can walk or run on the enclosed treadmill. For every kilometer run, Nike will donate a certain amount to UNICEF. By BBDO, Argentina.
(This is in line with the Nike10K run held in Buenos Aires, Argentina. [...]

Filed under: Branding, Interactive, Marketing, Media Channels, Web2.0   |  2 Comments

Digital Marketing: Don’t just use it, MAKE USE of it!

26Jun07

Many companies spam through Instant Messaging, emails and SMSes or simply set up a digital portal or a corporate blog, for the sake of it. When such websites gets virtual cobwebs from lack of commitment and updates, it simply reflects the organisation’s waste of efforts and a blind pursuit to ride on the web 2.0/3.0 [...]

Filed under: Marketing, Media Channels, New Media   |  1 Comment

The efficacy TVCs cannot deliver

16May07

With a strong and distinctive advertising message, TVCs are very useful in providing a truly integrated communications to consumers, and as tool to move towards a strong branding in the long run. However, for most of the time, they are highly cluttered, requires commitments of large amount of resources and very often irrelevant to the [...]

Filed under: Broadcast Media, Marketing, Media Channels, New Media, TVC   |  Leave a Comment