Archive for the 'New Products' Category
Diamond Shreddies
May be kinda old news but this is the perfect case study epitomising the concept of perceived value..
Absolutely hilarious and archive-worthy.
Background: Shreddies are cereals produced by Post Foods and are generally known to be square-shaped cereals. The brand launched a new variant – Diamond Shreddies (which are essentially the same thing really) and brought the [...]
Filed under: Advertising, Marketing, New Products, funny | Leave a Comment
About 5 years ago when the term ‘Metrosexual’ gained in popularity, we saw an almost immediate race by marketeers to target this particular group of effeminate males, which was and may still is, an increasingly profitable segment especially in the personal care category. ‘Feminine’ products like moisturisers, haircare and even cosmetics, are marketed with a [...]
Filed under: Advertising, Branding, Ideas, Market research, Marketing, New Products, Thoughts | Leave a Comment
Whatever, babeeeyy.
The proliferation of the ads for the brands “Anything” and “Whatever” left me stunned and perplexed. For the benefit of the confused, they are new brands for a range of canned drinks of which are all packaged in a generic can design that doesn’t tell you what’s in it. ’Anything’ drinks are carbonated and ‘Whatever’ [...]
Filed under: Marketing, New Products, TVC | 1 Comment
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