Archive for the 'New Products' Category
About 5 years ago when the term ‘Metrosexual’ gained in popularity, we saw an almost immediate race by marketeers to target this particular group of effeminate males, which was and may still is, an increasingly profitable segment especially in the personal care category. ‘Feminine’ products like moisturisers, haircare and even cosmetics, are marketed with a [...]
Filed under: Advertising, Branding, Ideas, Market research, Marketing, New Products, Thoughts | Leave a Comment
Whatever, babeeeyy.
24May07
The proliferation of the ads for the brands “Anything” and “Whatever” left me stunned and perplexed. For the benefit of the confused, they are new brands for a range of canned drinks of which are all packaged in a generic can design that doesn’t tell you what’s in it. ’Anything’ drinks are carbonated and ‘Whatever’ [...]
Filed under: Marketing, New Products, TVC | 1 Comment
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