Archive for the 'Thoughts' Category
plugged in.
My white and pink trainers hit the pavement, and suddenly my senses were heightened – the incessant chattering from the housewives gets louder; the pungent smoke from the roads gets thicker. And with every step I took my skin swelter, taunting my lack of fitness.
Perhaps coupled with my initial frustration which led me to take [...]
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… do you think we’ll make it?
I’m standing still – disillusioned and cynical, watching others chasing for the unmeasurables.
‘What do you want?’ you asked me. I don’t know what I want, but I know what I don’t want.
I’m letting it go – not because I don’t want it, but because I don’t know what I [...]
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About 5 years ago when the term ‘Metrosexual’ gained in popularity, we saw an almost immediate race by marketeers to target this particular group of effeminate males, which was and may still is, an increasingly profitable segment especially in the personal care category. ‘Feminine’ products like moisturisers, haircare and even cosmetics, are marketed with a [...]
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An underrated trait
Now that I have passed the phase of being a newbie where everybody is still very much helpful to you, I am starting to really understand how frustrating it is to be desperately chasing for work to be done by someone else, especially when one is in no position at all to confront an experienced [...]
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Basic Essentials
Someone at work told me that if I were to ever feel lost or overwhelmed with the amount of information I have, I should always turn to my basics.
Plodding along the steep learning curve of being constantly exposed to new analysis tools and getting bogged down by ‘important and neccessary’ administrative/procedural work, I realise being [...]
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“The ad achieved a 70% level of awareness in Asia.”
How can this statement be meaningful or helpful in evaluating the success of your campaign? I started thinking about research benchmarks this week. I’m not too sure if there’s a term that refers to that, but oh well.
Research benchmarks would refer to statistics/numbers that reflect [...]
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End-of-Day Thought
People often create things to make their lives easier.. But sometimes, these are also the very things that make their lives even more complicated than before.
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