Archive for the 'TVC' Category
It has been a couple of crazy weeks at work, apparent with my virtual hibernation. I have a few burning topics I’d love to write about, but for now, here’s just a quick post.
I have always liked MacDonald’s, after all, it tastes great on a micro-scale and according to Thomas Friedman, it prevents conflict on [...]
Filed under: Advertising, Branding, People, TVC, Weird, YouTube, funny | Leave a Comment
Despite the Axe/Dove controversy about conflicting brand messages under the corporate Unilever brand, one of my favourite campaigns has always been Dove’s campaign for real beauty. I am sure consumers, Dove users or not, still remembers the classic Dove Evolution ad even though it was launched 2 years ago.
Imitation is the best form of flattery [...]
Filed under: TVC, YouTube | Leave a Comment
Tags: funny
Whatever, babeeeyy.
The proliferation of the ads for the brands “Anything” and “Whatever” left me stunned and perplexed. For the benefit of the confused, they are new brands for a range of canned drinks of which are all packaged in a generic can design that doesn’t tell you what’s in it. ’Anything’ drinks are carbonated and ‘Whatever’ [...]
Filed under: Marketing, New Products, TVC | 1 Comment
The efficacy TVCs cannot deliver
With a strong and distinctive advertising message, TVCs are very useful in providing a truly integrated communications to consumers, and as tool to move towards a strong branding in the long run. However, for most of the time, they are highly cluttered, requires commitments of large amount of resources and very often irrelevant to the [...]
Filed under: Broadcast Media, Marketing, Media Channels, New Media, TVC | Leave a Comment
-
Recent Comments
