Digital Marketing: Don’t just use it, MAKE USE of it!

26Jun07

Many companies spam through Instant Messaging, emails and SMSes or simply set up a digital portal or a corporate blog, for the sake of it. When such websites gets virtual cobwebs from lack of commitment and updates, it simply reflects the organisation’s waste of efforts and a blind pursuit to ride on the web 2.0/3.0 [...]

Filed under: Marketing, Media Channels, New Media   |  1 Comment

The efficacy TVCs cannot deliver

16May07

With a strong and distinctive advertising message, TVCs are very useful in providing a truly integrated communications to consumers, and as tool to move towards a strong branding in the long run. However, for most of the time, they are highly cluttered, requires commitments of large amount of resources and very often irrelevant to the [...]

Filed under: Broadcast Media, Marketing, Media Channels, New Media, TVC   |  Leave a Comment