Interactivity in Outdoor Advertising

27Sep07

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The lightbulb on the billboard lights up when pedestrians walk underneath it. By BBDO, London.

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A ground level billboard which passers-by can walk or run on the enclosed treadmill. For every kilometer run, Nike will donate a certain amount to UNICEF. By BBDO, Argentina.
(This is in line with the Nike10K run held in Buenos Aires, Argentina. [...]

Filed under: Branding, Interactive, Marketing, Media Channels, Web2.0   |  2 Comments